Arctic Circle Business has its head office in Sisimuit and a division in Manitsoq.
Besides that, Arctic Circle Business is an independent organisation whose main goal is to strengthen the local trade and industry in the region. Arctic Circle Business has a close cooperation with Business Greenland as well as several Greenlandic and international organisations/companies. One of Arctic Circle Business’ focus areas is the establishment of more independent companies. This will help to strengthen trade and industry for all of Greenland.
In the past six months, new employees have been recruited who are the following:
Juliane Henningsen, managing director
Jesper Schrøder, destination manager
Susanne Høegh, project employee
Steffen H. Petersen, project employee based in Maniitsoq
THE FACTS
Destination Arctic Circle is the destination marketing organisation for Qeqqata Kommunia. The region includes Sisimiut, Maniitsoq, Kangerlussuaq, Kangaamiut, Itilleq, Napasoq, Atammik and Sarfannguit. The Arctic Circle splits the region into two: Sisimiut, Kangerlussuaq, Sarfannguit, and Itilleq are north of the circle. Maniitsoq Kangaamiut, Atammik and Napasoq are south of the circle.
9,239 people live in the region; Sisimiut is the second largest town in Greenland.
- Sisimiut (5,491)
- Maniitsoq (2,534)
- Kangerlussuaq (499)
What products is DAC most famous for in winter and summer?
DAC is most famous for the Arctic Circle Trail, the Arctic Circle Race, Trophy Hunting, Heliskiing, Dog sledding, Northern Lights and the Russell Glacier.
EXPERIENCE ECONOMY WORKSHOP
At the recently held workshop in Kangerlussuaq, which was arranged by ACB and the municipality, there was focus on the brand Rough, Real, Remote, among other things. According to the municipality, the “Remote” part makes it somewhat challenging to recruit employees from outside the region. It was likewise established that the industry does not use the brand in their daily work. The aim of the brand was, as a basis, that everyone should be able to recognise themselves in it and use it actively to, in part, brand the region and attract tourists and business people. On the background of these considerations, ACB believes that it is time to re-brand the region but still with the Arctic Circle as the starting point. After the workshop, a working group was formed which will work further on the brand.
UNESCO SITE
Another important topic was Qeqqata Kommuunia’s application to have ”Aasivissuit – Nipisat – Inuit Hunting Ground between Ice and Sea” listed on UNESCO’s world heritage list for cultural heritage, which is expected to occur in summer 2018.
If there is success in getting the application approved, various initiatives will be initiated in order to use the certification actively. During the seminar there were, for instance, presentations on how the certification can be used in connection with communication and product development.
Visit Greenland would like to support the certification in the tourism board’s marketing of Greenland as a tourist destination. Kangia (Ilulissat icefjord) is a good example of how a UNESCO certification can result in experience products and the tourism board hopes that other UNESCO sites can also have the same positive impact on the industry.
