BW Hospitality Group AB is owned by 20 experienced hotel owners who own and operate more than 30 Best Western hotels. The company’s goal is to continue to grow with good quality hotels at strategically important destinations and operate these under one of Best Western’s brands. Access took place on June 1, 2018.
“The acquisition of Princess Hotel with its 119 rooms and a central location in the middle of Norrköping city is exactly in line with BWHG’s strategy to acquire and develop hotels in strategic locations in the Nordic market,” said Torbjörn Brown, chairman of BW Hospitality Group AB. We have been watching Princess for a long time and knew the business very well and that it is a Best Western hotel in the past, making the transition very smooth without interrupting hotel guests.
“We and the staff are very pleased that Princess Hotel now becomes part of the BW Hospitality Group and stays in Best Western as a member, which guarantees continuity for hotel staff and guests,” said Carl-Henrik Brandel, owner of Cap Martin AB.