Nordic Choice Hotels delivers strong results during the 2017 Innovation Year

2017 has been a good year for Nordic Choice Hotels. The company delivers its best operating profit over the years, and both in Sweden, Norway and in total for the Nordic market, one receives the award as the best hotel company. A word defines last year’s development, namely innovation.

Nordic Choice Hotels increased both revenues and improved operating profit in 2017. Operating revenues in 2017 increased by 9.1 percent and totaled NOK 9,924 million in NOK 2017 against NOK 9,096 million in 2016. Together with franchise hotels, sales amounted to NOK 12,263 million. Despite a slightly weaker development than expected on the Stockholm market and a number of major investments, including innovation, stabilized and strengthened the Swedish and Norwegian markets. All in all, with a successful first year in Finland, the Group increased its EBITDA.

– 2017 was the year when Nordic Choice Hotels conducted several major and important hotel openings and invested heavily in new projects and solutions that will prepare us for the future and improve the hotel’s hotel experience. In a year of high start-up and start-up, we managed to significantly increase the top line and improve our operating profit. We are incredibly proud of this and have now placed us in a position from which we can deliver even better in the future , “says Nordic Choice Hotels CEO Torgeir Silseth.

In 2017, the company was pioneered in more areas. For example, launched the Nordic region’s first full-service hotel package, introducing Sweet Dreams Stay, which means that hotel guests can opt for room cleaning in favor of a donation to UNICEF, received prizes as Sweden’s most innovative company in HR and Europe’s most innovative in terms of communication and placed on Norway’s top list of innovative companies.

Here you can read the Nordic Choice Hotels annual report.

Landed new projects

Innovation has also been central to Nordic Choice Hotels’ new hotels. The opening of budget-friendly Comfort Hotel Bergen Airport set a new standard for what airport hotels can look like, the new art and design hotel At Six and the TAK restaurant have completely transformed Brunkebergstorg and stormed Stockholm, and the wall is the pinnacle of guest-driven innovation in the hotel world. namely the new Hobo Hotel. The focus on Finland with Clarion Hotel Helsinki, Clarion Hotel Helsinki Airport and F6 has been a success and the trend of several major new hotel projects continues in 2018 and 2019.

“We have an offensive ambition to grow and invest heavily in new projects such as Norway’s largest hotel Clarion Hotel The Hub, the boutique hotel American Line in Oslo, two major Comfort hotels at Arlanda Airport and Copenhagen Airport, and not least Central Station Copenhagen. It’s demanding and it costs, but it’s right and important for us to deliver on today’s needs and expectations, “says Silseth.

At the end of 2017, Nordic Choice Hotels had a hotel portfolio consisting of 188 hotels with together 33,406 hotel rooms in the Nordic and Baltic countries.

2018 opens strongly

During 2018, Nordic Choice Hotels begins to publish status reports covering the company’s accounts for People, Planet and Profit. 2018 has started strong for the company. – The first three years of the 2018 have been surprisingly surprised despite challenging developments in a number of individual markets. The result is very positive and we see that actions and investments we have made have paid off. We have never been close to similar results in the past and are very pleased with this flying start the year has begun, Silseth concludes.

The tertiary reports can be found here.